Pure Oversells Subscriptions: A Revenue Drop Case Study
Pure Oversells Subscriptions: A Revenue Drop Case Study A Case Study Introduction: Pure, a subscription-based software company, once enjoyed a thriving business. However, a series of oversells and subscription mismanagement led to a significant revenue drop. This case study explores the causes, consequences, and potential solutions to Pure’s predicament. Section 1: The Oversells Pure’s sales team, driven by aggressive targets and commission structures, began overselling their subscription plans. They promised customers more than what their plans could deliver, leading to customer dissatisfaction and churn....