NetApp, Pure Storage: Market Shares'23'
A Comparison of Market Shares in the Data Storage Industry
Introduction: NetApp and Pure Storage are two leading players in the data storage market. Both companies offer innovative solutions to help businesses manage and store their data effectively. In this article, we will compare the market shares of NetApp and Pure Storage to provide a better understanding of their respective positions in the industry.
NetApp Market Share: NetApp is a leading provider of data storage and data management solutions. The company’s portfolio includes FAS series, AFF series, and ONTAP software. NetApp’s market share in the external enterprise storage systems market was 14.5% in 2022, according to a report by IDC. NetApp’s strong position in the market can be attributed to its comprehensive product portfolio, advanced data management capabilities, and robust data protection features.
Pure Storage Market Share: Pure Storage is a relatively new player in the data storage market, having been founded in 2009. The company’s FlashArray product line is known for its all-flash architecture and high performance. According to IDC, Pure Storage’s market share in the external enterprise storage systems market was 4.3% in 2022. Pure Storage’s growth in the market can be attributed to its innovative FlashArray product line, which offers high performance and low latency, making it an attractive option for businesses with large and complex data workloads.
Market Share Comparison: Despite NetApp’s larger market share, Pure Storage has been growing rapidly in recent years. In fact, Pure Storage’s market share has more than doubled since 2018, while NetApp’s market share has remained relatively stable. This growth can be attributed to Pure Storage’s focus on innovation and its ability to offer high-performance solutions that cater to the needs of businesses with large and complex data workloads.
Conclusion: NetApp and Pure Storage are two leading players in the data storage market, each with its unique strengths and offerings. NetApp’s larger market share can be attributed to its comprehensive product portfolio and advanced data management capabilities. Pure Storage, on the other hand, has been growing rapidly due to its innovative FlashArray product line and focus on high performance. As businesses continue to generate and manage larger amounts of data, both NetApp and Pure Storage are well-positioned to help them meet their storage needs.
Keywords: NetApp, Pure Storage, Data Storage, Market Share, IDC, External Enterprise Storage Systems, All-Flash Architecture, Data Management, Data Protection, High Performance.